advertising & multi-media production professional
with the experience, knowledge and talent to provide leadership
direction in multiple capacities within the advertising,
marketing, broadcast, print, and entertainment industries.
Innovative advertising, marketing & media
planning strategies that exceed expectations.
Builds brand awareness, market presence and name
recognition that increases revenue.
Highly skilled producer, director,
cinematographer, editor, lighting and sound engineer.
Mac and PC proficient in creating graphic
designs, layouts, websites, video and effects.
Coordinates, manages & directs projects from
concept to completion on time, on budget.
Possesses excellent communication and
writing/copy writing capabilities.
Equally effective working independently or with a
team. Excellent rapport with others.
Multi-talented go to person with a motivated
dedication to achieving a job well done.
with the eclectic know-how, expertise and production
capabilities to bring those visions to life.
Founder/Owner: Lasso Advertising, AKA, Lasso Productions®
Created and manages a full-service boutique
advertising agency and film, video, audio production company.
Advertising clients have included numerous law firms, direct
response marketers, physicians and local retailers. Production
clients have included the above advertising clients plus,
corporate clients, special interest groups, political campaigns,
music groups and numerous PSA’s for charitable causes.
In-house, self-produced, original projects include documentary
films, guitar instructional videos, music videos and studio
audio recording projects.
A few notable
clients & projects:
Blue. A personal injury and medical malpractice law firm.
built the company identity and brand from the ground up.
Created and implemented all aspects of advertising and marketing
that made Wolske & Blue a household name in Ohio and Northern
Kentucky. Gross revenues increased by millions of dollars
within the first five years of initial advertising efforts and
subsequent campaigns and strategies continued to fuel
significant growth for the firm over the next ten years. An
independent marketing survey found that Wolske & Blue
commercials created the highest levels of top of the mind
awareness, received the highest percentage of positive
impression in the marketplace and the lowest percentage of
negative impression, did a good job of communicating messages
with the highest recall for services advertised, and created
highly identifiable law firm spokespersons (A high percentage of
those surveyed mentioned the lawyers appearing in the ads by
Dawson, The Carnegie Hall Tour with High Noon & Lisa Pankratz
Produced and mixed a CD album released by
Germany’s renowned Bear Family Records in April, 2012. The
incomparable Ronnie Dawson was captured at his rockin’ best in
Lasso Productions’ Central Ohio studio and live on the road in
Indiana at The James Dean Rockabilly Weekender. Full details
can be viewed at
Tear It Up:
The Rockabilly Documentary
Conceptualized, produced and directed this
documentary film about Rockabilly music. Contacted scores of
famous, infamous and historically relevant rockabilly music
pioneers and guitar pickers, and persuaded a majority of them to
grant an interview for this film. Among those interviewed were
Carl Perkins, Chet Atkins, Duane Eddy, Elvis band mates Scotty
Moore and DJ Fontana, Buddy Holly band mates JI Allison and
Sonny Curtis, Dave Edmunds, Wanda Jackson, Dave Alvin, Ronnie
Dawson, Sleepy LaBeef, Dale Hawkins, Larry and Lorrie Collins,
and many more. Numerous events and concerts were filmed
throughout the USA and in Great Britain. The entire production
was shot on 16mm film with an initial budget of $250,000. This
film was selected two years in a row to screen as a
work-in-progress at the IFP Film Festival, New York City.
Insurance Company, Headquarters, Columbus, Ohio
several grass roots type promotional videos for Nationwide
Insurance Company’s Civic Action Program (CAP), a nonpartisan
organization comprised of people from all facets of the
Nationwide community that express their concerns to their
respective state legislatures on matters relating to insurance.
Videotaped campaign rallies for Presidential candidates, State
Governor and other politicians, plus other patriotic events such
as Flag Day ceremonies. Interviewed Nationwide corporate
leaders, volunteer employees, and political leaders in Ohio and
Washington DC. The videos successfully helped Nationwide to
recruit new employee volunteers for the CAP program.
Woody Hayes, famed Ohio State University Football Coach
filmed and edited a short presentation that featured highlights
of Woody’s career and kudos from former players and coaches.
The film screened at a videotaped gala in the Ohio state capital
building to a group of VIP’s that included Woody and Columbus
business millionaire, John W. Galbreath. Both men passed away
shortly thereafter. The film included interviews with such
greats as Bo Schembechler and Paul Brown, as well as, rare
archived film footage from the Ohio State University film
Teenage Hot Rod, Documentary Film
Conceptualized, produced and directed this short
documentary film to commemorate the 20th century
American teenage hot rod experience. Several hot rod
enthusiasts shared both their memories and their hot rods on
camera. The film also included clips of vintage film footage.
This film was selected to screen at the IFP film festival in
New York, as well as, the Ohio Independent Film Festival in
Cleveland and the Tiburon International Film Festival in San
Company services, established and maintained client relations.
Managed office, employees and handled all aspects of running a
Conceptualized and created advertising for television, radio,
and print. Work included all aspects of production: from script
to screen and everything in between.
Wrote effective and concise copy for commercials, print,
brochures and web content.
media plans and negotiated and purchased airtime that met
cost-per-point goals and reached targeted demographics. Placed
millions of dollars worth of television/cable/radio spots, print
ads in numerous markets within multiple states utilizing
Nielsen, Arbitron ratings and other research tools.
Director, Film, Video & Sound
Coordinated all aspects and logistics for innumerable production
shoots. Booked studio time, obtained location permits, arranged
equipment rentals, travel/accommodations/transportation, and
international travel customs clearances. Hired and managed
crews/freelancers and actors/extras. Post-production duties
included sending film to labs for processing and supervising
film transfers at telecine facilities.
Proficient in the use of multiple camera formats, including
35mm film, Super 16mm/16mm film, S8/8mm film, broadcast analog
and digital video. Experience includes setting up location and
studio lighting, selecting film stock, loading film magazines
and setting exposure levels using cine light meter.
Engineer / Producer:
Location audio for film and video. Resolved and synced audio
for film to video transfers. Multi-track studio recording,
mixing and sweetening with 4, 8, 16, 24 track analog and digital
tape and computer software/hard drives. Skilled in the use of
multiple microphones and set-ups for drums, guitars, amps, bass,
vocals, etc. – both in the studio and live.
Extensive use of Apple Final Cut Pro, Apple Motion, Soundtrack
Pro and DVD Studio for HD/SD video. Linear video editing
experience includes traditional A-B Roll systems. Was an early
and long time user of the NewTek Video Toaster and Lightwave.
Familiar with most digital and analog video decks and formats.
Post-production editing experience also includes a reliance on
audio mixing and computer graphic skills.
Mac and PC
computer experience includes the use of a variety of design and
graphics software programs such as Apple Final Cut Pro Studio,
Adobe and Corel Suites to create all sorts of visuals for video,
animations, web design, print ads, brochures, logos, etc.
Designs, maintains and serves as webmaster for many websites.
Have worked with and edited html code and constantly strive to
improve SEO. Experienced in the use of everyday business
software such as Microsoft Office programs. Have repaired,
rebuilt and reprogrammed untold number of computers due to
hardware and software failures/conflicts and virus infections
Bachelor of Science in Business Administration,
Marketing & Advertising, The Ohio State University
Other skills & knowledge:
Capital University Law School and worked as a law clerk for
over a dozen properties & built several recording studios.
Proficient in carpentry, plumbing and electrical.
guitar, bass, drums, keyboard. Songwriter, arranger & singer.
International Film Festival, San Francisco
Teenage Hot Rod, selected for screening
Independent Features Project’s Film Festival, New York City
Tear It UP: The Rockabilly Documentary, selected for screening
two years in a row
The American Teenage Hot Rod, selected for screening
International Film & Video Festival
Paul Burlison: Rockabilly Boogie, Honorable Mention
Wolske & Blue, Honorable Mention
Ohio Independent Film Festival, Cleveland
The American Teenage Hot Rod, selected for
The Gem City Film Festival
The Lasso Kid, animation of the Lasso Productions’ logo,
selected for screening
Route 23, Written & Performed by Greg Wolske, Honorable Mention
Super16mm camera package, Apple G5, AJA Kona HD/SD, Final Cut
Pro Studio, BetacamSP & HDV/DVCam/DV recorders, Panasonic HD
monitor, Sony digital video camera, Mackie 24 Track Mixer, 16
track ADAT recorders, Digital Audio portable recorder,
microphones, lowel lighting package, Spectra Cine Light meter,
various broadcast analog video & audio recorders, Buhl Film
transfer unit, plus Windows PC’s, scanners and printers.